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For years the beauty industry has had all the power. They have shaped the minds, shaped the trends and have shaped our perception of beauty.

but it's time for you to wake up and realize you have the power.

so many of us are tired of the sell, sell, sell, a new product a new tutorial and a new fad that is just as amazing as the last one your trusted beauty guru told you.

it's all a big game folks and you don't have to play anymore.

Victoria Esmond is the CEO and Founder

of Burden Free Beauty and has years of experience in the beauty and entrepreneurial space. With degrees in business administration and enterprise development. She has a passion for not only beauty products but helping people feel beautiful inside and out.

OUR MISSION & VALUES

We are the BRAND OF BEAUTY CHANGERS. Creating a new reality so much deeper than selling cosmetics and skincare, but creating a community with a common purpose. Burden Free Beauty believes in connection first  as we seek to empower one customer at a time to be their most beautiful.

BEAUTY OBSESSED. IMPACT FOCUSED

 Makeup Collections that support important causes for our community and the world. We are obsessed with making a positive impact through the content, and products we create.

BEAUTY VALUES

HONESTY.  ETHICS. AUTHENTICITY. GENEROSITY. INNOVATION

THE VISION

BY 2024 BE THE LEADER OF ENGAGING AND IMPACTFUL  BEAUTY MEDIA AND CONTENT. BY 2025 BE A LEADER OF ETHICAL PRACTICES AND INGREDIENT SOURCING IN THE BEAUTY INDUSTRY AS WE EXPOSE THE HARMFUL PRACTICE OF CHILD LABOR FOR MICA, AND THE PRACTICE OF ANIMAL CRUELTY WHILE CREATING MORE ETHICAL AND SUSTAINABLE PRACTICES THAT SUPPORT PEOPLE AND THE PLANET.  THROUGH THE PROMOTION OF SINCERE POSITIVE BEAUTY CAMPAIGNS THAT GO BEYOND PERFORMATIVE DIVERSITY AND INCLUSION CREATE A COMMUNITY  OF BEAUTY CHANGERS THAT BELIEVE IN THEIR OWN POWER TO CREATE BEAUTY STANDARDS NOT BIG BEAUTY BUSINESSES OR EXECS.  INVEST 15 MILLION IN CAUSES THAT HELP VICTIMS OF ED'S, LIKE BODY DYSMORPHIA, ANOREXIA AND MORE (WOMENS ENTREPRENEURSHIP, INTERNSHIP AND INVESTMENT IN THE DEVELEOPMENT OF YOUNG WOMEN AND GIRLS FOR LEADRSHIP) BY 2026. BECOME THE LEADER OF NEW BEAUTY PRODUCT TECHNOLOGY BY 2029 AND BECOME THE MOST PHILANTHROPIC BEAUTY BUSINESS BY 2030. 

CEO -

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