This collection is the first collection of it's kind in the beauty industry. We call it cause collection. A makeup collection with a cause and a purpose. The purpose of this collection is to give back to communities, and to set the foundation for other cause collections that will launch in the future.
Greenwood was at one point in history one of the richest black neighborhoods in America. It was the hotspot for innovation, entrepreneurship and black businesses including black wall street. This collection pays homage to that excellence. Many people to this day have never heard of Greenwood or the Greenwood Massacre. Victims of this gruesome act of racial violence have still not received compensation.
My vision is to do many more exclusive cause collections. Changing the dynamics of the beauty industry from a "sell , sell , sell" , to a strong beauty community that marries beauty with purpose.
GOOD TROUBLE ALWAYS FINDS THE PERSON WHO STANDS FOR SOMETHING